But the next year, in 2008, James spoke out about Darfur on ESPN: “At the end of the day we’re talking about human rights. ESPN's exclusive broadcast of Lebron James' choice, "The Decision," was not Lebron… Last month, Gov. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, User is consenting to … Today, a number of stars (and lesser players) around the league have their own logos and individual production companies and the notion of “owning one’s content” seems built-in to being an NBA player. I'll admit I was a little agitated after it aired too. In other parts of the country, it was a moment some would like to forget. But nine years later, James, himself, has also changed. (That led to one of the most unfortunate covers in recent SI history; we had a great Shaq story and threw him on the cover when Cleveland was up 2–1; three straight L’s and we looked pretty dumb. championships and a settled legacy. Ironically, by the end of James’s second stint in Cleveland, the Cavs sort of felt like the 2010 team. LeBron James führt die Lakers nach dem Tod von Kobe Bryant zum Ziel und überzeugt auch als Wortführer gegen Ungerechtigkeit. How should we feel about LeBron James's decision to head to the Miami Heat 10 years later? We’re not talking about contracts here. It may seem hard to believe, but The Decision was just over 10 years ago. When LeBron James attempted to bypass traditional media channels with 'The Decision,' fans were practically hardwired to reject it. He’s a more powerful athlete, a global superstar with three N.B.A. “I think when the issue comes up, if you feel passionate about it or you feel like it’s something you want to talk about, then so be it,” James said. ‘The Decision’ was heavily criticized at the time, especially because LeBron was leaving his hometown team Cavaliers in such an unprecedented fashion. Plus, and this shouldn’t be forgotten either, it was decade-altering decision on the court. As a Cleveland native, I, uh, didn’t take it quite so well. James has previously been criticized for initially keeping silent about certain issues, such the 2014 shooting in Ohio of a 12-year-old African-American boy, Tamir Rice, by police. To be able to have Chris Bosh and then LeBron James, to welcome us to his team, it's not about an individual here. The search for complementary pieces just wasn’t working. James has carefully cultivated an image of willingness to engage with political issues throughout his career, including stands on police shootings and a high-profile endorsement for Hillary Clinton’s presidential campaign in 2016. Nearly 10 years after LeBron James announced his decision to play for the Miami Heat on a live show on ESPN titled “The Decision,” the network revealed Saturday that the idea for the show actually came from a fan. Nearly a decade ago, James famously announced he'd be taking his talents to South Beach in the ESPN special, "The Decision." The other played out mostly among basketball fans, though it changed the way that star N.B.A. James’s announcement to head to Miami to pair with Dwyane … On this day, ten years ago, ESPN aired “The Decision” by LeBron James. They subsequently drafted Andrew Wiggins and Andrew Bennett—the latter of which was nothing to brag about, but they were both part of the package that brought Kevin Love to town once LeBron returned. The program was an opportunity to boost his brand and drew intrigue from a large audience. One post read, “Regardless of what Lebron’s real intention behind his words on Morey, he definitely messed up.” Several accused James of cowardice. After spending seven years in Cleveland, James made the decision to move to South Beach, along with Dwyane Wade and Chris Bosh. Moving to Miami may be the best thing he ever did. LeBron James' decision to move to the Lakers didn't come lightly. But at times there are ramifications for the negative that can happen when you’re not thinking about others and you’re thinking about yourself.”, He was denounced immediately, particularly across social media. I’d argue teaming up with two established superstars did that more than the TV show announcing it, but sure. LeBron James’ ”The Decision” show produced one of the most memorable moments in South Florida sports history. On the Chinese mainland, his comments have been met with enthusiasm. LeBron James ‘The Decision’ to air on Sunday; Catch ‘behind the scenes’ footage in his infamous move to Miami Heat. LeBron James' 'The Decision' remains one of the worst sports breakups in history Charlotte Wilder & Mark Titus remember LeBron James' infamous breakup with the Cleveland Cavaliers. Nearly 10 years after LeBron James announced his decision to play for the Miami Heat on a live show on ESPN titled “The Decision,” the network revealed Saturday that … This will be interesting to watch. Because of the backlash, we’ll probably never see something like it ever again. He said he had been to China more than a dozen times in his career — usually with the league or one of his corporate sponsors like Nike, which counts China as its third largest market. An upcoming episode of Backstory confirms that the idea behind ESPN's The Decision show came not from LeBron James but from a fan identified only as … James’s announcement to head to Miami to pair with Dwyane Wade and Chris Bosh changed the course of the media landscape and ignited the player movement era that inspired guys like Kevin Durant, Kyrie Irving, Anthony Davis, Kawhi Leonard and more. For some reason they added in Shaq at the last minute, and then crashed out of the playoffs against the Celtics. First the Cavs tried adding pretty good–level vets, like Larry Hughes, Mo Williams and Ben Wallace. LeBron James decision to play with the Miami Heat was a better one than his decision on how to announce it. Let’s be honest, no one was mad about "The Decision" until LeBron James didn’t say what they wanted him to.Not one, not two, not three, not any of y’all were that upset going in. LeBron James' 'The Decision' remains one of the worst sports breakups in history Charlotte Wilder & Mark Titus remember LeBron James' infamous breakup with the Cleveland Cavaliers. However, James may have helped the N.B.A. Three players tested positive or had inconclusive COVID-19 tests, and through contact tracing, four additional players are now quarantined. A hot property ahead of the 2010/11 season, LeBron reportedly had offers from the likes of Chicago Bulls, Los Angeles Clippers, New York Knicks and even the Cavaliers. Fans in Cleveland burned his jersey. James was roundly criticized for the segment, which sparked a wide range of emotions among Cavaliers fans, many of whom burned LeBron jerseys in effigy. Early in his career, James received blowback for declining to sign a letter circulated by his teammate Ira Newble criticizing the Chinese government for its support of the Sudanese government in relation to the armed conflict in Darfur, in which hundreds of thousands of civilians were killed. And since the Cavs were winning (up until it mattered), they weren’t getting any help in the draft, unless you consider JJ Hickson helpful. How LeBron James' Infamous Decision Changed The League Forever NPR's Ailsa Chang talks with Kevin Arnovitz, an NBA writer for ESPN, about how LeBron James' decision … Fans who accused James of cowardice also charged him with hypocrisy. So, while there may be some aspects he'd like to have back, overall The Decision looks better through the lens of history. The Cavs shipped Williams to the Clippers for an unprotected pick (and Baron Davis’s edible contract), which turned into Kyrie Irving. “He knew that it wasn’t about him,” James said, referring to Ali, adding that Ali knew that he would receive backlash and might go to jail. In 2010, LeBron James went live on television to announce his departure from the Cleveland Cavaliers. Second, they could build through the draft–and they were bad, which meant good picks. Lewis is finishing his second season as co-defensive coordinator at Arizona State under head coach Herm Edwards. Of course. As an unbiased journalist in a jet-lagged haze wandering around JFK, I found it intriguing. On July 8, 2010, LeBron James transformed the NBA landscape when he announced his decision to join the Miami Heat. The only thing cooler than The Decision was the Heat’s welcome party for the Big Three the next night. Which is why I believe the Miami Heat pep rally actually rubbed more people the wrong way. The Houston Rockets are reportedly working with the NBA office to review a video of James Harden at a club. One issue holds global importance, and involves a nexus of politics, sports and business. Aesthetics aside, James’ choice was clear. Meanwhile, the Cavaliers owner Daniel Gilbert used every word he could find to curse his former hero, calling him a … Der SPORT1-Kommentar. Much like LeBron’s career as a whole, The Decision wasn’t perfect, but our lives are all more interesting for having experienced it. LeBron was open and honest about his move and clear on what he wanted to achieve with the Lakers in 2020. Today marks the 10-year anniversary of LeBron James’s televised special, The Decision. The breadth of the criticism was unusual. It’s why he paired with a master wordsmith like Lee Jenkins in 2014 to announce his intention to return to Cleveland. In 2010, LeBron James went live on television to announce his departure from the Cleveland Cavaliers. Everybody is on pins and needles across the country, particularly those teams who are in the running for LeBron James. Am 8. NBA / Are you ready to go LeBron? SPORTS ILLUSTRATED is a registered trademark of ABG-SI LLC. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy, announcement to head to Miami to pair with Dwyane Wade and Chris Bosh, he paired with a master wordsmith like Lee Jenkins in 2014. Maybe not. It was 10 years ago today that the most anticipated free-agency period in NBA history began, culminating on July 8, 2010, with The Decision and LeBron James announcing that he was taking … Was it poorly executed? LeBron James manövrierte sich mit "The Decision" 2010 ins Abseits. 'The Decision' revisited: How LeBron James used free agency to empower players to control their own narratives James was the first superstar to announce his decision … I don’t think it needed an hour, or 437 questions from Jim Gray before LeBron got to his infamous “I’m taking my talents to South Beach” line. There was no urgency to be good right away and look for quick fixes. James left a middling basketball situation for a true chance at a dynasty, capitalizing on his talent as he hit the prime of his career. LeBron James Faces Backlash Unseen Since ‘The Decision’ The issues of China and protests in Hong Kong are far different from N.B.A. Ten years ago, LeBron James announced his decision to take his 'talents to South Beach and join the Miami Heat' on national television. But James and Carter, who sat down for two extensive conversations, have more to say. One of LeBron James' most controversial moments of his career came in 2010 when he made "The Decision" on live TV. The issues of China and protests in Hong Kong are far different from N.B.A. free agency. Shai Werts had three touchdown runs and threw a 65-yard scoring pass to help Georgia Southern beat Louisiana Tech 38-3. But in some ways, James’s history with activism has been as enigmatic as it has been common. and one of its most important international markets. LeBron James Tried To Get NBA Champ To Take Pay Cut To Join Cavs Before “The Decision” ATLANTA - DECEMBER 29: LeBron James #23 of the Cleveland Cavaliers against the Atlanta Hawks at Philips Arena on December 29, 2009 in Atlanta, Georgia. Anthony Wallace/Agence France-Presse — Getty Images. In fact, everyone I had a conversation with was excited to see where he would go and if it would be their team (Sorry Knicks fans). Was it cruel to Cleveland? If you don't remember, James was arguably the greatest free agent in NBA history. The way James went about The Decision will likely never be replicated, and with good reason. free agency. Then they got super specific in their noodling. ESPN’s “Backstory: The Decision” reveals new insight on LeBron James’ infamous night back in 2010 that shook the NBA world. Chris Mannix and Howard Beck on the on the start of the 2021 NBA season and more! Several Chinese companies cut ties with the Rockets. And I remember nodding along in giddy agreement as LeBron rattled off how many championships he expected to win in Miami. I remember waiting an absurd amount of time for the players to actually come on stage. That’s because I was too busy cheering, screaming, hugging friends, and calling family members in the immediate aftermath of his announcement. James went from a phenom to a champion in Miami, allowing him to cement his legacy as one of the greatest players in NBA history. All of that has combined to build him into a figure with arguably unparalleled influence in the history of the league. Where is Facebook Twitter LinkedIn. Would James do it again? In Miami, James won two championships and capped his departure by bringing Cleveland its first ring in history-making fashion. James further incensed his critics when he added: “Yes, we do all have freedom of speech. On July 8, 2010, LeBron James changed the landscape of the NBA for years to come with a few simple words. To this day I don’t even know what words came out of LeBron’s mouth after he said he was taking his talents to South Beach. James may be criticized for taking a short cut to get championships, but it was an attractive offer and he later kept his promise with his home state. Prescient, but even then I didn’t think they’d get the top pick three times in four years. Such a move would have ended in disaster. Juli 2010 verkündet LeBron James seinen Wechsel von den Cleveland Cavaliers zu den Miami Heat. Somewhere in my 2011 Facebook feed is a conspiracy theory that the NBA would rig that year’s lottery for Cleveland to offset the loss of James. Die Auswirkungen von "The Decision" waren immens. When LeBron left, two things happened. Free NBA Tickets: tinyurl.com/hothoopsA compilation of the best reactions after LeBron James announced his decision to join the Miami Heat. I feel just as great about The Decision today as I did on July 8, 2010. But … A decade later, how should we feel about The Decision? After losing to the Magic in the 2009 conference finals, they decided they needed athletic wings, so they went out and got Jamario Moon and Anthony Parker, a shooting guard who simply could not shoot. Interview by John Kerfoot. The Decision was made by LeBron James during a one hour televised broadcast on ESPN. While James announced his decision to join Miami Heat, 'The Decision' TV special faced a lot of backlash, as people accused the current Los Angeles Lakers star of being selfish and seeking the spotlight.As per recent reports, the NBA star came to regret his decision immediately after it aired. The fact that James got the town its ring definitely eased the jolt of his second Decision (as did the fact that it was handled in a low-key way), but the biggest reason there was no jersey burning in the summer of 2018 was that Cavs fans had been through this once before, and things worked out fine. His business empire has expanded past basketball and into entertainment, with his name helming dozens of television and film projects. In the LeBron James Store, you can be a part of that commitment to being best with various versions of the bands LeBron wears each and every day as a reminder of this shared promise to lift each other up. Ultimately, the Heat's 'Big Three' was a trio to remember—from the highlights, friendships and the iconic photo capturing Dwyane Wade celebrating James's dunk. They threw rocks at a billboard with his face on it. And even as Lee Jenkins’s biggest fan and a current employee of Sports Illustrated, an orchestrated television stunt will always be more gripping than a letter. And more than that, James is different, in part because of that backlash from nine years ago. The backlash to The Decision always mystified me. In other parts of the country, it was a moment some would like to forget. If anything, The Decision—which raised money for charity!—was ahead of its time. If you don't remember, James was arguably the greatest free agent in NBA history. Nearly 10 years after LeBron James announced his decision to play for the Miami Heat on a live show on ESPN titled “The Decision,” the network revealed on Saturday that the idea for the show actually came from a fan. The LeBron James, Anthony Davis factor in Kyle Kuzma’s extension decision NBA Rockets star James Harden’s spicy IG post right after Adam Silver comments on trade request On a section of Reddit for Lakers fans, hundreds, if not thousands, of comments offered scathing words for James. But that was because I, like many, thought LeBron and Wade (and Bosh) was more unfair in the moment than it actually turned out to be. Yes, in July 2010, LeBron James announced on live television that he would leave … As Sports Illustrated’s resident Heat fan, let me tell you, The Decision was one of the best nights of my otherwise meaningless life. I don’t think we can forget the millions James raised for charity that night, an impactful act of giving in a career filled with them. As for James' choice to leave the Cavaliers for the first time, it is difficult to say it was the wrong decision. Of course not. James drew … LeBron James Faces Backlash Unseen Since ‘The Decision’. It has been almost a decade since the last time LeBron James faced widespread backlash. LeBron Raymone James Sr. (/ l ə ˈ b r ɒ n /; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Protesters hold photographs of LeBron James in Hong Kong on Tuesday. Fans may have been upset that James did not choose their team on The Decision, but ultimately he accomplished what he was trying to achieve. athletes viewed their own leverage in free agency. And yet, the potential harm to James’s business interests caused by Morey’s Twitter post cannot reasonably be separated from his criticism of the general manager. Gavin Newsom, Democrat of California, appeared on James’s HBO show, “The Shop,” to sign a bill that would allow athletes to seek endorsements and other deals, another bit of careful brand cultivation for James. My fault.) As speculation mounts that the NBA star will leave the Miami Heat and return to Cleveland, his latest announcement is already a guaranteed blockbuster. After the 2018 Finals, it was almost a relief that he left; the prospect of watching the Cavs inevitably lose to the Warriors again and again was too much. The decision by LeBron Jame at the time came off as arrogant move by a rich spoiled athlete. In Hong Kong, protesters turned images of James into memes — including a depiction showing him embracing Chinese cash. The Heat got two rings. After much build up during “The Decision” special on ESPN, James … We’re talking about people’s lives being lost and that means a lot more to me than some money or a contract.”. NPR's Ailsa Chang talks with Kevin Arnovitz, an NBA writer for ESPN, about how LeBron James' decision to take his talents to South Beach 10 years ago has changed the league. LeBron Raymone James (* 30.Dezember 1984 in Akron, Ohio) ist ein US-amerikanischer Basketballspieler, der seit der Saison 2018/19 bei den Los Angeles Lakers in der nordamerikanischen Profiliga NBA spielt. Via that show he did with Jim Gray on ESPN, James raised 3.5 million U.S. dollars and donated all the money to charity. All Rights Reserved. Von 2010 bis 2014 war er für die Miami Heat aktiv. It was not fair for the hardcore Cavs supporters. Speaking at practice on Tuesday, James said he was aware of some negative reaction toward him but did not feel a need to connect with every global geopolitical issue. SpringHill Entertainment. That the most famous basketball player in the world has, by some interpretations, lent support to the Chinese government’s position over that of an American basketball executive will not hurt in maintaining relationships — and profits — for basketballers in China. LeBron James became an unrestricted free agent on July 1, 2010, after playing seven seasons with the Cavaliers. We’re not talking about money. After all, the Chinese buy sneakers, too. Still—James was crucified by many for the way he announced his intention to change jobs. Lebron James decides to take his talents to a place no other NBA star has. On July 8, 2010, LeBron James changed the landscape of the NBA for years to come with a few simple words. history, tried to clarify earlier comments with posts on Twitter, saying that Daryl Morey did not consider the “ramifications of the tweet.”, a bill that would allow athletes to seek endorsements. But 10 years on, I can’t imagine things working out better for everyone. Yes, in July 2010, LeBron James announced on live television that he would leave the Cleveland Cavaliers and sign with the Miami Heat. While player empowerment and star player movement did occur in the decades prior (see early examples of Kareem Abdul-Jabbar, Wilt Chamberlain and Oscar Robertson, among others), James’ TV show on ESPN was a pioneering event for players showing authority and control over the content associated with their brand. But James has operated under the kind of microscope no athlete in history has had to contend with and this often cited as his greatest gaffe. And people should understand that human rights and people’s lives are in jeopardy. But The Decision also laid bare so many of the issues in how both the fans and media view athletes, issues that are still being corrected today, though progress has been made. The word Judas was bandied about liberally. Ten years ago, LeBron James announced his decision to take his 'talents to South Beach and join the Miami Heat' on national television. 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